New trends in the global market

With the acceleration of global urbanization and the intensification of competition among commercial brands, Flat LED Signs, as the core carrier of outdoor advertising and brand identification, are experiencing explosive growth. According to the international market research institute Statista predicts that the global LED sign market size will exceed 12 billion US dollars in 2024, of which energy-saving, intelligent and customized become the core demand for foreign trade orders.

Technology upgrade: ultra-thin energy-saving design into the mainstream
In recent years, flat luminous characters have achieved major breakthroughs in the process:

Thickness innovation: Using side light LED technology, the thickness of the shell is reduced from the traditional 8cm to 1.5-3cm (such as ultra-thin stainless steel light word), which is more suitable for high-end commercial space;

Improved energy efficiency: The COB integrated light source solution reduces power consumption by 40% and extends life to more than 80,000 hours;

Environmentally friendly materials: The light-guided PC board developed by Bayer in Germany can be 100% recycled, in line with EU REACH regulations.

Foreign trade opportunities: Customers in the Middle East and Europe are sensitive to energy conservation indicators, and enterprises need to highlight product energy efficiency comparison data on the official website.

Intelligent interconnection: from static identification to interactive terminals
At the exhibition in 2024, the integration of flat luminous characters and the Internet of Things became a highlight:

Remote control: Connected to the cloud platform through 4G/Wi-Fi, global customers can adjust the brightness and color at any time (such as festival marketing switch red and gold);

Data integration: American brand NeonSigns launched exchange rate/weather information linkage light words, favored by airports, banks;

Human-computer interaction: Japanese companies develop touch-sensitive light-emitting characters that trigger dynamic light effects when a finger is swiped.

Procurement trend: Alibaba International station data show that in 2024 Q1 "intelligent luminous word" inquiry volume surged 210% year-on-year.