Innovative design leads the way

Innovative design leads the way: LED backside luminous characters have become the new darling of global commercial signs

[Industry front, April 2024] With the growing demand for commercial space design and brand image upgrading, LED Back-Lit LED Signs are rapidly sweeping the global market with their unique visual expression and high-end texture. From high-end retail stores to international brand chains, this innovative logo product is redefining the way outdoor and indoor advertising is presented, creating new growth opportunities for foreign trade companies.

LED back light word: the perfect combination of technology and aesthetics
LED back light word, also known as backlight word or post-light word, using LED light source from the back of the metal or acrylic word shell to project light, through diffuse reflection to form a soft and uniform luminous effect. Compared with the traditional front luminous characters, the back luminous characters have the following core advantages:

High-end visual experience: Light shines from the rear to create a suspended three-dimensional effect and enhance the brand grade.

Energy saving and environmental protection: Using low-power LED module, more than 60% energy saving than traditional neon lights.

Flexible installation: suitable for wall, glass curtain wall, counter and other scenes to meet individual needs.

The global market demand is surging, and the export potential of foreign trade is huge
According to the data of Global Market Insights, the global LED sign market in 2023 has exceeded 12 billion US dollars, of which the back light word accounts for nearly 20% share, and is expected to continue to grow at a compound annual growth rate of 8.5%. The main demand comes from the following markets:

Europe and the United States high-end retail industry: luxury stores, jewelry brands, car showrooms, etc., prefer the exquisite texture of metal backlit words.

Middle East and Asian commercial real estate: shopping malls and hotel lobbies widely use ultra-thin backlit characters to enhance space style.

Cross-border e-commerce brand: Independent sellers use customized backlit characters to enhance the attraction of offline experience stores.

"In the past year, our orders for aluminum backlights to Europe have increased by 40%, with customers particularly looking for rust protection and light uniformity." -- Person in charge of an LED sign export enterprise in Shenzhen

Technological breakthroughs: 3 major trends driving industry upgrading
To meet the international market's demand for quality and innovation, leading companies are focusing on the following technology directions:

1. Ultra-thin and lightweight design
The use of aviation grade aluminum, the shell thickness can be controlled within 1.5cm, the weight is reduced by 30%.

Flexible LED light belt application, suitable for curved wall installation.

2. Intelligent control and color customization
Support RGBW color system, remote switch 16 million colors through the mobile APP.

Dynamic mode presets (such as breathing lights, gradient effects) to meet the needs of holiday marketing.

3. Environmental protection and long-lasting durability
IP65 waterproof rating, suitable for outdoor humid environment.

PC diffusion plate imported from Germany to ensure no yellowing for 10 years.

Conclusion
With its sense of science and technology and artistry, LED backside luminous characters are becoming a "new luxury" in the field of commercial signs. If foreign trade enterprises can integrate design, technology and supply chain advantages, they will occupy a leading position in this wave of global demand.